The promotional gifts are a valuable tool for promoting sales if used properly can help to 1) promote an effective sale of a given product or product group in the segment of brokers, consumers or business users 2) making the recommendation or prescription of a product linked to the... 

of sales promotion tools for dealers and distributors: Displays in retail outlets: These are efforts at the point of sale, and exhibition of products and information sheets that serve directly to retailers while supporting the brand. Contests for sellers: They are those activities... 

Contests or Sweepstakes: Are those activities that provide consumers the opportunity to win something, like cash, merchandise or travel, either through luck or an extra effort. Point of Purchase Promotions: Includes exhibits and demonstrations that are made at point of purchase or... 

Aims to promote sales to dealers and distributors: Obtain the initial distribution. Increasing the number and size of orders. Encourage participation in promotions of the channel to the consumer. Increase traffic at the facility. Tools of the Sales Promotion: The main tools (media),...